MADE WITH… reflections
TO FUEL CREATIVITY
Because maybe it could inspire you too.
Because I have a lot to say each day.
Here are some thoughts I would like to share.
“Start with curiosity, not belief”
I recently read an article comparing music and cooking and I thought that there are similar parallels between music and branding!
✔ The search for the right sound, looking for the right chords for a great melody
✔ Harmony between all the different elements that make up the brand identity
✔ The importance of silence: it’s just as vital as the music! It prevents an overload of information, ensuring that important messages are retained
✔ The conductor (me 😅) who co-ordinates everything to guarantee overall coherence
✔ The musician (the client) who plays the score and brings the brand to life by performing it and adding intention and emotion
✔ The instrument which must be properly tuned but isn’t enough on its own…
Because without energy, without dedication, a name and a visual identity are just empty shells. But with these qualities, they take on a whole new dimension!
It’s key for any business that wants to survive – particularly at the moment. Never rest on your laurels: monitor the development of societal and consumer trends (and the expectations of your clients) so that you can adapt to them. Constantly adapt your business model, your offering and your communication while maintaining a sense of continuity and originality. Follow trends, particularly when it comes to graphic design, without losing your identity. Be inspired by trends while remaining timeless. Keep your balance as you navigate the perpetual movement of life (both professionally and personally).
What about you, have you adapted since the beginning of the Covid pandemic? Have you found the right balance?
ODE TO CURIOSITY
LEARNING FROM YOUR AUDIENCE
Every year, teaching makes me question myself. After working with a collective intelligence facilitator for the first two years, this year I’ve chosen to work with a former student who provides me with monthly monitoring of the latest trends to help me improve my classes. Like many lecturers, I tend to provide a lot of information without expecting the students to find it for themselves because of my unconscious belief that I’m being paid to pass on as much knowledge as possible.
But teaching isn’t just about talking, it’s also about listening, answering questions and finding ways to empower students so that they retain information better.
Teaching students and training clients who are new to branding forces me to try to explain things more clearly by going beyond the usual jargon or at least by defining the different terms!
You need some help seeing the bigger picture?